New technology
Laundry in
one minute.
No brushing. No scrubbing. Just soak, wait, done.
Order on WhatsApp
How it works
Four steps.
One minute of actual work.
Add 1 spoon of Crux (10g) to a quarter bucket of water (5 litres).
Drop your clothes in, up to 10 shirts, and agitate for one minute.
Rinse in plain water, 3 times.
Hang and dry as usual.
Perfect for hostel life
No machine, no time.
No fuss.
Just a small pouch that lasts your whole month.
Performance
8x
the power, compared to regular powders and liquid detergents
Eco-friendly
Good for your clothes.
Better for the planet.
100% free of phosphates and fluorescent brighteners. The wash water is safe enough to water your plants with.
Yes, really, water your plants with your laundry water.
Skin-friendly
Gentle on skin.
Gentle on color.
Made with natural ingredients, no harsh chemicals. Won't fade the clothes you actually care about.
Product glance
More from Crux.
Crux Complete Cleaning Solution
One product for clothes, utensils, floors, bathrooms, tiles, and vehicles. Replaces up to ₹1,500 of cleaners monthly.
Crux Insta Matic
Machine-safe detergent cream for top load and front load washers. Deep cleans, protects fabric, zero residue.
Crux Baby Clothes Wash
Gentle, skin-safe formula specially made for baby clothes and delicate fabrics.
Crux White Clothes Wash
Restores brightness to whites. Removes yellowing, sweat marks, and hard-water dullness without damaging fabric.
Social Wash Toilet Cleaner
Thick-action formula that clings to surfaces, kills germs, removes stains, and leaves a lasting fresh fragrance.
Cauli Vegetables Wash
Food-safe wash that removes pesticides, wax, and residues from fruits and vegetables. Safe for daily use.
Common questions
Good to know.
Yes. Crux is gentle enough to protect color, so it works well on both.
Crux is made with natural ingredients and no harsh chemicals, so it's gentle on most fabrics.
Crux One Minute Wash is specially made for hand washing. If you need a detergent for washing machines, we also have Crux Insta Matic, which works in both front load and top load. Message us on WhatsApp for details.
Scale it roughly, 1 spoon (10g) per 10 shirts, with a quarter bucket of water. Add a bit more Crux for a bigger load.
Yes. Since Crux is free of phosphates and fluorescent brighteners, the water is safe enough to water your plants with.
500 grams is built to last a full month, even with regular washing.
Message us directly on WhatsApp, we'll help you place an order.
Founder story
It Started With Love,
Not a Business Plan.
Crux was not created to sell a product. It was created to protect a loved one.
In 1999, when harsh detergents began causing skin allergies for his wife, our founder refused to accept that "this is just how it is." He went back to the basics, experimenting day and night to create something gentler, yet strong enough to truly clean.
What he discovered became the world's first detergent cream — a formula that washed faster, used less water, and stayed kind to skin.
What began as a small act of care inside one home slowly became a solution for many homes.
What people are saying
Try it, then believe it.
"A little really does go a long way. I've been using the same pack for weeks and it's barely halfway done."
— Rohan, hostel resident
"I used to dread doing laundry between classes. Now it's actually done in a minute, no exaggeration."
— Anjali, PG student
"No harsh chemical smell like other detergents, and my clothes still come out properly clean. Didn't expect both."
— Kevin, college student